ADVERTISING
Check the Preparation tab on how to submit your entry.
- Film
Film not exceeding 180 seconds aired on TV, in Cinemas or online. - Print
Any printed content aired in newspaper or magazines. - Outdoor & Innovative Media
Any printed content displayed in Out of Home, Posters and Point of sale. The category also includes ambient, special build and innovative media ideas - smart and unexpected uses of space or format that break away from traditional advertising. - Radio
Any audio content aired on radios. - Creative Strategy
Smart thinking that shapes a strong creative idea — from insights to planning — helping a brand stand out and make an impact. - Integrated Campaign
Work using multiple (at least 3) different platforms. Entries should demonstrate how a Big Idea was executed on different channels/media and how the various media complemented and built on each other. For example - Print, Event and Radio - or TV, Billboard and online, etc. - Sustainable Development Goals and Communication
Campaigns aligned with any of the 17 sustainable development goals of the United Nations. Or any cause communication campaigns harnessing creativity to impact the world positively will be celebrated. - Branded Activation & Experience
Any work the showcases how activations, events and experience design create engaging experiences with audiences at any customer journey touchpoint.
IMPORTANT: Please ensure that your entry description explains the context and how the material was viewed. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.
Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute entry, check the “Preparation Guidelines” for more information.
Note: ALL non-English work must come with sub-titles & translations.
ADVERTISING
PLEASE NOTE: No other formats will be accepted - If your files are not sent in the correct format your entry may be rejected!
TRANSLATION - All non-English entries must include subtitles. Include any necessary explanation for the judging panel to understand the context of the translation.
SINGLE ENTRIES - must be entered individually.
For example, three TV ads that are part of a campaign theme must be entered as individual entries, not all as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.
DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY.
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.
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Media Type |
Description |
Specification |
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JPEGS |
Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. |
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OVERVIEW VIDEO |
An overview video highlighting the elements most relevant to the chosen category. |
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ORIGINAL CONTENT VIDEO |
Original execution of the content that was commercially launched or aired. |
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30 SECOND EDIT |
This edit will not be judged, it will be used as awards content should your work win. |
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Advertising
Tip No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.
Tip No 2: View the Preparation tab for full entry formats and guidelines.