DESIGN
Check the Preparation tab on how to submit your entry.
The Design category includes the following media:
- Craft
Focusing on art, skill and talent that delivers beautifully executed ideas that brings the creative idea to life. Entries with exceptional execution in (but not limited to) Copywriting, Art Direction, Illustration including 3D, Typography, Photography, Film Editing, Use of Music, Sound Design, Motion Graphics & best use of AI. Entries should specify the specific craft concerned and a work that uses AI can be only submitted under best use of AI. - Logo & Brand Identity
Creation or rebranding of a logo and brand identity for any product, service or organisation. Entries should include the logo and any brand collaterals that support the brand identity and graphic language. - Packaging
Any packaging design. - Financial
Any financial publication, such as an Annual Report, which may also include an online microsite. This category celebrates visual storytelling and narrative copy that engage the reader throughout the report. - Editorial & Collateral Design
Any publication such as (but not limited to) brochures, magazines, books, etc. Also includes (but not limited to) calendars, invitations, postcards, tickets and seasonal greeting cards.
Please ensure that you provide as much information on the background of your entry. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.
Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute entry, check the “Preparation Guidelines” for more information.
Design
PLEASE NOTE: No other formats will be accepted - If your files are not sent in the correct format your entry may be rejected!
TRANSLATION - All non-English entries must include subtitles. Include any necessary explanation for the judging panel to understand the context of the translation.
SINGLE ENTRIES - must be entered individually.
For example, three TV ads that are part of a campaign theme must be entered as individual entries, not all as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.
DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY.
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.
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Media Type |
Description |
Specification |
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JPEGS |
Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. |
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OVERVIEW VIDEO |
An overview video highlighting the elements most relevant to the chosen category. |
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ORIGINAL CONTENT VIDEO |
Original execution of the content that was commercially launched or aired. |
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30 SECOND EDIT |
This edit will not be judged, it will be used as awards content should your work win. |
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Design
Tip No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.
Tip No 2: View the Preparation tab for full entry formats and guidelines.
Tip No 3: If you are using JPEGS to present your entry, make sure the work is clearly visible as judges will view this on plasma TV screens. Long paragraphs of text is not advisable. Use the description box on the entry form for all information regarding the entry.