DIGITAL
Check the Preparation tab on how to submit your entry.
- Social Media Campaigns
Work in this category will be judged on how engaging, creative and viral the campaigns have been with their online communities. Work may have aired on one or multiple social media platforms. - Digital Communications Campaign
Campaigns that have been aired on more than one digital platform, including, but not limited to: microsite, banners, social media, applications, metaverse, games etc. - Website, Design, Applications and Platforms
Any website, application or digital platform. Entries will be judged on their design features. - Branded Content
Any film over 180 seconds, series, fiction, documentary/ reality film etc. This category also accepts audio content (excluding radio), such as branded podcast, audiobooks, audio documentaries. - Best use of AI or Technology
A creative use of AI or other creative technologies to promote a brand - whether through image, music, video, experience or platform.
IMPORTANT: Please ensure that your entry description explains the context and how the material was viewed. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results you have.
Overview videos must be limited to 2 minutes. If it is felt necessary, the full-length work may accompany the 2-minute entry, check the “Preparation Guidelines” for more information.
Note: ALL non-English work must come with sub-titles & translations.
DIGITAL
PLEASE NOTE: No other formats will be accepted - If your files are not sent in the correct format your entry may be rejected!
TRANSLATION - All non-English entries must include subtitles. Include any necessary explanation for the judging panel to understand the context of the translation.
SINGLE ENTRIES - must be entered individually.
For example, three TV ads that are part of a campaign theme must be entered as individual entries, not all as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.
DO NOT PLACE YOUR NAME OR YOUR AGENCY BRANDING ON YOUR ENTRY.
As all work is judged anonymously, you must ensure that no reference to your agency is included on the entry.
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Media Type |
Description |
Specification |
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JPEGS |
Proof of work and overview images will be used for judging, as well as awards content should your work win. Text must be legible and kept to a minimum. Close up images are permitted of small details that need to be seen by the jury. |
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OVERVIEW VIDEO |
An overview video highlighting the elements most relevant to the chosen category. |
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ORIGINAL CONTENT VIDEO |
Original execution of the content that was commercially launched or aired. |
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30 SECOND EDIT |
This edit will not be judged, it will be used as awards content should your work win. |
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DIGITAL
Tip No 1: The judges are looking at hundreds of entries - where necessary, provide additional information to help them to understand your entry in terms of our judging criteria: Innovation, Quality of execution, relevance to the Brand, Target Audience and Chosen Medium.
Tip No 2: View the Preparation tab for full entry formats and guidelines.