Introduction

The ACA (the “Organiser”) is the administrator and owner of The Flame Festival (the “Awards”), which includes an annual award ceremony and related activities which promote and reward creative advertising excellence.

These terms and conditions are binding on all persons that access the Website (referred to as “Users” and/or “Entrants”, as defined below). By entering the Website, the person accessing the Website agrees to be bound by these terms and conditions. Further, all persons or entities entering the Awards (“Entrants”), agree to these terms and conditions. A person that enters the Awards on behalf of another person or entity hereby warrants their authority to do so. The Organiser reserves the right to request proof of such authority and to disqualify the Entrant if no proof is furnished. If a person does not agree to these terms and conditions, such person
may not enter, view or make use of the Website or enter the Awards.

The Organiser may from time to time amend these terms and conditions without notice to a User or Entrant. The User or Entrant’s continued use of this Website or participation in the Awards shall constitute their agreement to the amended terms and conditions.

The Organiser has signed an agreement with The Loeries Company NPC (“The Loeries”) who will be independently providing their support and expertise in terms of the registration platform, the sourcing and finalisation of the jury panels, the judging of awards entries and sourcing of high-caliber speakers for a 1-day conference as part of The Awards.

The Flame Awards

Rules of the Awards: All entries for the Awards (“Entries”) are subject to the rules of the Awards, as contained in these terms and conditions, any other applicable rules or terms and conditions on the Website and any amendment or update to any of the aforesaid. In the event of any contradiction between these terms and conditions and any other rules, terms or conditions on the Website, these terms and conditions will take precedence.

During the judging process, the decisions of the judges of the Awards shall be final in regard to all matters or disputes relating to judging of entries and the awarding of awards. The decisions of the President of the Jury of The Flame Awards by Loeries shall be final regarding all matters or disputes that arise after the judging process has been concluded as well as all other matters that do not form part of the judging process, such as whether an Entrant is eligible to enter the Awards, which category an Entry should fall in and whether an Entrant has complied with all entry terms and conditions.


Entry into the Awards: Anyone involved in the creation, publishing or production of work (including directly from the brand, agency, freelancer or production) may enter work in the Awards.

    • Entries must be created by agencies, companies or freelancers registered in the eligible region mentioned above. Agencies, companies and freelancers outside these regions are not eligible to participate, even if the work targets the region. However, agencies, companies and freelancers from the eligible region may submit work created for countries outside the region, as long as they have been conceived in the region. Entries must be commercially published, launched or aired to a substantial audience for the first time between 1st July 2023 to 30 June 2025.
    • The Entrant is responsible for obtaining any and all releases and consents necessary to permit the use and exhibition of the Entry and entered work for all purposes relating to the Awards and as set out in these terms and conditions. The Loeries reserves the right to at any time request proof of such permissions. An Entry may be disqualified if such proof cannot be made available to The Loeries.
    • All Entries must be approved by the relevant client for whom they were produced and all necessary permissions must be obtained. In particular, the client for whom the work was created must consent to entry of the relevant work into the Awards and for it to be used in accordance with these terms and conditions. An Entry may not be entered if the work is subject to any agreements with third parties and/or other licenses and the necessary consents have not been obtained.
    • The Loeries has the right to request written proof of the initial publication/air/launch date, as well as written proof of all required permissions. On request by The Loeries, the Entrant must provide The Loeries with proof of such consent and the contact details of the relevant client’s representative. The Entrant grants The Loeries permission to verify whether the permissions mentioned above have been obtained.
    • An Entrant must provide The Loeries with an entry confirmation form, in the form prescribed by The Loeries, signed by the Entrant’s Chief Executive Officer, Executive Creative Director or such other authorised representative as may be approved by The Loeries.
    • An Entry may also not be entered if the Organiser or The Loeries will be required to make any payment to any person or entity, including, without limitation, any collecting societies or holders of performer’s rights, moral rights or any intellectual property rights.
    • Entries that have been commercially published, launched or aired from 1st July 2023 to 30th June 2025 will be allowed. Thereafter, entries must have been commercially published, launched or aired during the 2025 eligibility period. See Entry rules

An entrant may not enter any work or Entry into the Awards if it:

    • Not from eligible region;
    • infringes or violates the rights of any third party, including, without limitation, copyright, trademarks, patents, trade secrets, contractual licensing rights, privacy rights, moral rights or any other intellectual property rights;
    • violates any applicable local, provincial, national or international law or incorporates any content that would encourage or promote the violation of any law;
    • promotes or incites intimidation or harassment of any individuals or groups of individuals or discriminates against any individuals or groups of individuals;
    • contains pornographic or graphic sexual content, hateful content of any kind (such as sexism or racism) or promotes or incites violence or harm to any person or animal; or
    • is offensive, obscene or inappropriate.


Ineligibility: Any Entry that has infringed any of its country of origin's laws or voluntary or regulatory codes (including codes of advertising or practice) is not eligible. It is the responsibility of the entrant to notify The Loeries if the Entry has been ruled against or withdrawn, and to withdraw such work from the Awards. If The Loeries has awarded an award in respect of an Entry which is or becomes ineligible, The Loeries may withdraw such award. The Entrant shall ensure that all clearances in respect of the Entry has been obtained and shall provide proof thereof to The Loeries upon The Loeries’ request.

Disqualification and sanctions: The Loeries reserves the right to reject or disqualify an Entry as well as all other Entries of an Entrant if an Entry does not fully comply with the above provisions or any other provision of these terms and conditions or any other terms and conditions, criteria, guidelines or requirements relating to Entries, as amended from time to time (collectively the “Collective Rules”). If one or more awards have been awarded to an Entrant and The Loeries determines that the Entrant did not comply with the one or more of the Collective Rules, The Loeries shall be entitled to withdraw all awards awarded to the Entrant, whether or not the Entrant’s other Entries comply with the Collective Rules. In such an event, The Loeries may also impose additional sanctions on that Entrant, including, without limitation, the issue of a press statement, a prohibition on representatives of the Entrant  serving as judges of the Awards, a prohibition on the Entrant entering the Awards for any period specified by The Loeries, and such other sanctions as may be determined by The Loeries in its discretion. The Loeries shall in its sole and absolute discretion be entitled to determine whether any Entry does not comply with one or more of the Collective Rules.

An Entrant may not tamper with this Website, interfere or tamper with or manipulate the judging or awards process or interfere with the independence of the judges in any manner. The Loeries reserves the right to disqualify any Entrant or Entry if The Loeries determines, in its sole and absolute discretion, that the Entrant has interfered or tampered with the entry, judging or awards process or has interfered with the independence of the judges.

Licence: By submitting an Entry into the Awards, the Entrant grants The Loeries and The Organiser an irrevocable, perpetual, royalty free, non-exclusive, sub-licensable, unconditional and transferable license throughout the world to publish , reproduce, copy, transmit, broadcast, publicly perform, display, exhibit and/or otherwise use or reuse the Entry and the Entrant’s name, image, likeness, background and biographical material in any and all media, including, without limitation, any publication, advertisement, marketing or promotional material, print, digital or electronic media, the internet, any broadcast channel on the internet, audio and audio visual media and television or radio station in any manner for purposes of promoting The Loeries, The Organiser and the Awards, by any means by the Organiser. The Entrant also grants permission to The Loeries and the Organiser to show, copy or play the Entry at such times as The Loeries and the Organiser deem appropriate. The Loeries and The Organiser shall be entitled to make available for educational and reference purposes, including electronic publishing, any Entries. If any television or radio station agrees to telecast a news or other program related to Awards or the Organiser or The Loeries, the Entrant agrees to obtain any permissions and to bear and pay for all talent or any other applicable charges incurred by inclusion of the Entry in the program, if required. The Entrant waives and shall procure the waiver of all moral rights vesting in or relating to the Entry. The Entrant waives and indemnifies The Loeries and the Organiser from any and all claims that may arise based on moral rights or unfair competition relating to The Loeries and the Organiser’s use of the Entry.

Publicity: The Entrant grants The Loeries and the Organiser the right to use and announce the Entrant’s name, voice, likeness, image and biographical data and any information relating to the Entry for promotional purposes relating to The Loeries and the Organiser or the Awards in perpetuity, in any media and in any part of the world.

Warranties: By submitting an Entry the Entrant warrants that it is entitled to grant the license referred to above and that it has obtained all necessary permissions, usage rights and waivers of moral rights from all third parties who contributed to or commissioned the Entry or were otherwise involved in the entry or the production thereof, including without limitation the advertiser whose goods or services the Entry promotes, producers, directors, photographers, illustrators and performers, together with the owners of any trade or service marks or any other intellectual property, whether registered or not, which are included in or form part of the Entry. The Entrant also warrants that the credits and information in the Entry are true and correct and that publication and use of those credits and information will not infringe any moral or other
rights of the Entrant or any third party.

Indemnity and Liability: The Entrant hereby indemnifies and holds harmless The Loeries, the Organiser, the sponsors and all entities and persons associated with the Awards against any liability, claims, damages, costs (including legal fees and court costs expenses or penalties arising from or relating to any breach or alleged breach of the above-mentioned representations and warranties by the Entrant or use of the Entry by The Loeries and the Organiser. The Entrant agrees that The Loeries and the Organiser shall not be liable for any loss, damage, injury, cost or expense arising from acts or omissions of Entrant, including but not limited to the payment of any money owed to interested third parties, and the Entrant hereby indemnifies The Loeries and the Organiser against all such losses, damage, injuries, costs and expenses.

The Loeries, The Organiser, the sponsors of the Awards and all entities and persons related to the Awards and their employees, officers, contractors, consultants and associates shall hold no liability and the Entrant hereby indemnifies and holds them harmless against any claim, liability, injury, cost (including legal fees), expense or penalty suffered or incurred by any person as a result of entering and participating in the Awards or accepting or using any prize. The Loeries, The Organiser and all persons and entities associated with the Awards shall not
be responsible to the Entrant for incorrect or inaccurate entry of information, human error, technical malfunction or if any Entry is submitted or received late, damaged, stolen, lost, incorrect, directed, undelivered, delayed or incomplete or does not reach The Loeries.

Judging: The outcome of the Awards depend on the skill shown in Entries. There is no element of luck or chance involved in the awarding of prizes. Not all entries will receive a prize, and there may be no prize given in some categories. The Loeries reserves the right not to award any prize if the Loeries or the judges deem Entries to be of an insufficient standard.

Property of Entries: All documents, storage media and other material that forms part of an Entry or are submitted with it will become the sole property of The Loeries. The Loeries will not return any items entered or submitted by the Entrant and will not be responsible for any loss or destruction of or damage thereto of whatever nature. The Loeries and The Organiser shall be entitled to dispose of, destroy, store or exhibit all documents, storage media and other material forming part of an Entry.

Right to Withdraw and Change Entries: The Awards reserves the right, in its sole discretion, to reject any Entry, or move any Entry to an alternative category.

No Refunds on Entries: Under no circumstances will refunds of any fees or costs relating to Entries or entry into the Awards be issued to Entrants. The fees paid for Entries are intended to cover the costs of administration, processing and judging the Entries and Awards.

Use of Trade Marks: All Entrants and Users agree not to use any of the trademarks, trade names and marks of whatever nature owned or used by The Loeries or the Organiser from time to time in relation to The Awards or anything similar thereto (the “Marks”) without The Loeries or the Organiser’s prior written consent. Without limiting the generality of the aforesaid, no Entrant or User may, without The Loeries or the Organiser’s prior written consent, use or refer to the trade mark “The Flame Awards” or “The Flame Festival” or anything similar thereto in relation to any event or party hosted or organized by the User or Entrant or include any of the Marks in the name of any such event or party. The User undertakes to ensure that all of its clients, associated companies, employees, consultants, contractors and agents comply with the aforesaid provisions.

Payment of Transactions

Payment for the Award entries and Awards Night:

Payment can either be made Credit Card or Debit Card or via Bank Transfer into the following bank account:
Association of Communication Agencies of Mauritius
Acc No.: 000120024020
IBAN No. MU66MCBL0912000000024020000MUR
Swift Code: MCBLMUMU
Mauritius Commercial Bank

Port-Louis – Mauritius

For electronic bank transfers, please send proof of payment to payment@loeries.com.

General

Ownership of website and intellectual property: The Website is owned by The Loeries and the User acknowledges that The Loeries or its licensors are the proprietors of all intellectual property subsisting in, pertaining to or used on the Website, including, without limitation, copyright, trademarks, patents, inventions, goodwill and trade secrets.

Website Use: The User may not, without The Loeries written prior consent, use, reproduce, adapt, distribute, publish or in any other way deal or interfere with the intellectual property or the website’s contents.

The user shall not infect the website with viruses, worms, trojan horses or any other code that has malicious, contaminating or destructive properties nor shall the user damage, interfere with or intercept any data or information contained on the website.

Access to this Website is made available for information purposes only. No content, information, statement or opinion on this website should be construed as any kind of advice.

The Loeries reserves the right to make any changes to the Website and its content and/or services offered through the website at any time and without notice.

The Website may contain links to other websites. The Loeries has no control over such websites, does not review their content and will not be liable for their content or accuracy. The User accesses such websites at the User’s own risk and discretion.

The User may not link to this Website without The Loeries prior written consent.

No warranties or liabilities: The Loeries or The Organiser makes no warranties, whether express or implied, in regard to the Website, its contents, accuracy or availability. Without limiting the aforesaid, The Loeries does not warrant that the Website or any files that may be downloaded from it are free of viruses, worms, trojan horses or any other code that has malicious, contaminating or destructive properties. The User assumes all responsibility and risk for the use of the Website. The Loeries or The Organiser shall not be liable for any loss, injury, damage, cost, penalty or claim resulting from the use of the Website, whether direct or indirect, and whether or not The Loeries or the Organiser has been advised of or has knowledge of the possibility of such loss, injury, damage, cost, penalty or claim. The User hereby indemnifies The Loeries or the Organiser and holds it harmless against any and all bliability, loss, damage, penalty, cost or claim of whatsoever nature suffered by any third party in relation to any act or omission by the User in relation to the Website and the use thereof by the User, and/or arising from the provisions of these Terms and Conditions.

Country of domicile: This website is governed by the laws of South Africa and the Entrant, User and The Loeries submit to the non-exclusive jurisdiction of the South Gauteng High Court, Johannesburg. The Loeries chooses as its domicilium citandi et executandi for all purposes under this agreement, whether in respect of court process, notice, or other documents or communication of whatsoever nature, Flame c/o The Loeries, 24 7th Avenue, Parktown North, 2193, South Africa.

Variation: The Flame Awards may by Loeries may, in its sole discretion, change this agreement or any part thereof at any time without notice.

Disclaimer: The Flame Awards intends for the information and data contained in this Website to be accurate and reliable, however, since the information and data have been compiled by The Loeries from a variety of sources, it is provided "as is." The Loeries and The Organiser expressly disclaims all warranties and/or conditions, express or implied, as to any matter whatsoever relating to or referenced by the Website, including, but not limited to, the implied warranties and/or conditions of merchantability or satisfactory quality and fitness for a particular purpose and non-infringement.

Copyright

Copyright subsists in all works, material, information, images and media contained in or on this website. All rights are reserved. No person may reproduce, distribute or modify this website or any works, material, information, images or media contained in or on this website in whole or in part in any form or by any means without the prior written permission of The Loeries and The Organiser. Unauthorised reproduction of anything contained in or on this website will constitute copyright infringement and will make the infringer liable under both civil and criminal law.

Privacy Policy

The Loeries and The Organiser have taken reasonable steps to protect the personal information of users. “Personal information” means information which identifies an individual.

To save the users / entrants time and make their entry process even easier to use, some areas of the website require them to register their personal information.

Here's how it works: Simply fill out a brief profile – your agency name, address, phone number, and the person overseeing the entry process email and phone number; then choose a password. The system saves your information. Next time you enter work into The Flame Awards, you can simply enter your user name and password - the system will automatically look up the information it needs. This reduces the need for you to continually input your details.

As per Data Protection Act 2017, by submitting awards entries and registering for the awards night, the entrant/user hereby authorise The Loeries and The Organiser to get in touch with him on updates on the Flame Festival, updates on payments and any other information related to the confirmation of the submissions and registration for the awards and event. We may use the telephone number, postal address and/or email address to communicate with the user/entrant, including marketing communication and information of commercial and advertising nature. We may publish on The Flame Festival or The Loeries or The Organiser webpage, social media, magazines, and leaflets the entrant name, organisation, position, and in some instances, videos/photographs/screenshots of them that may have been recorded/taken during Flame Festival 2025.

The record of the entrant case will be stored in an electronic database system accessed by employees of The Loeries. Paper copies of the entrant data / invoices may also be stored securely and accessed by employees of The ACA. The entrant personal data will be erased as soon as The Loeries and The Organiser no longer require using same for its purposes.

The user or entrant may withhold his consent or withdraw it at any time. However, The Organiser, will not be able to have immediate access to the Entry / Registration Forms but will ask The Loeries.

These Terms and Conditions were updated on 04th June 2025.